The Challenge

Looker generates new leads on their website by having users sign up for free trials and demos. Within Google Analytics, they could see what marketing efforts and content drove lead creation and build an attribution model all the way through to closed deals. However, the Looker team wanted to leverage the advanced features and segmentation capabilities in GA360 with their Salesforce data.

The Approach

Utilizing Seer’s custom planning & best practices for the Google Analytics 360 (GA360) + Salesforce Sales Cloud turnkey integration, Seer worked with Looker to:

Provide specs and requirements for a multi-team project to execute on the development & implementation of the integration
Import Salesforce lead statuses, opportunity stages, and additional Salesforce fields (Industry, Rating, Number of Employees, etc.)

Dogrank expertise in this area allowed Looker to confidently head into the integration and execute a true closed-loop data integration in GA360.

The Results

This approach led to Looker’s GA360 receiving Lead and Opportunity information from Salesforce every 4 hours.
This allows Seer to take previous information in Google Analytics (traffic source leading the user to the website,
icontent the user consumed, etc.) and tie this to the Lead and Opportunity information.

+678%

Monthly Leads

+71.4%

New Website Users

+42%

Monthly Traffic

Other Case Studies