TLC Care pvt Ltd
Google analytics 360 salesforce integration
reveals true marketing & content impact
Growth a of
Moving Company
Towards the end of 2018, JMS Enterprises teamed up with SEO Locale to help with marketing efforts. JMS’s previous SEO company wasn’t providing the results they were hoping for. During meetings, their previous SEO company’s only solution for JMS was for them to increase their services with them and spend more money. JMS started looking for other providers and came across SEO Locale. We were able to offer them a more affordable package and a better product than their former SEO company. Our goal was to make sure JMS got business through both search and paid advertising. JMS liked our company and what we had to offer, and the partnership began.
The Challenge
Looker generates new leads on their website by having users sign up for free trials and demos. Within Google Analytics, they could see what marketing efforts and content drove lead creation and build an attribution model all the way through to closed deals. However, the Looker team wanted to leverage the advanced features and segmentation capabilities in GA360 with their Salesforce data.
The Approach
Utilizing Seer’s custom planning & best practices for the Google Analytics 360 (GA360) + Salesforce Sales Cloud turnkey integration, Seer worked with Looker to:
- Provide specs and requirements for a multi-team project to execute on the development & implementation of the integration
- Import Salesforce lead statuses, opportunity stages, and additional Salesforce fields (Industry, Rating, Number of Employees, etc.)
Dogrank expertise in this area allowed Looker to confidently head into the integration and execute a true closed-loop data integration in GA360.
The Results
This approach led to Looker’s GA360 receiving Lead and Opportunity information from Salesforce every 4 hours.
This allows Seer to take previous information in Google Analytics (traffic source leading the user to the website,
icontent the user consumed, etc.) and tie this to the Lead and Opportunity information.
+678%
Monthly Leads
+678%
Monthly Leads
+678%
Monthly Leads
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